How a small town girl built a Rs 3,000 crore GMV business through a cashback portal along with her husband Any business that offered cashback to customers was bound to succeed in a country like India where people simply love to save money, and seek a good bargain and discount on purchases. The husband and wife duo of Rohan and Swati Bhargava made full use of this sentiment to build one of India’s largest cashback portals, CashKaro.Started in 2013, when the couple was based in UK, the portal has paid back more than Rs 150 crore to customers till date, besides achieving an annual GMV of Rs 3,000 crore and a turnover of Rs 37 crore. The business operates on performance marketing model and allows users to log in through their website (CashKaro) and shop at around 1,500 ecommerce portals such as Amazon, Flipkart, Ajio, NNnow and Mamaearth across categories including fashion, grocery, beauty & wellness, electronics, mobiles, and medicines.Customers receive cashbac...