Entrepreneur Takes Indian Shawls To The World Via Facebook, Helps 1000 Weavers Paris is famous for Pashminas…I didn’t know that. All of these shawls are mostly made in India,” chuckles Pranav Malhotra, managing director of Pashtush, an Amritsar-based business that’s taking Indian luxury shawls to the world. France is only one of the 120 countries where Pashtush exports its hand-crafted products. The brand of luxury shawls, scarves, and ties for men and women is Pranav’s effort to take forward his family legacy. He hails from one of Amritsar’s oldest shawl manufacturing families, and it was his great-great-grandfather who started as a yarn trader. But it’s Pranav who leveraged digital to expand the business nationally and globally. Pranav says that as an avid traveller, his trips helped him realise that the West liked oriental products, especially shawls and stoles. But back home, the artisans and weavers weren’t getting their worth, he notes. Bec...