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AGMITTAL

The fund man behind Ola, Shaadi & many more
Shaadi.com – To begin with; their revenue model is also pretty simple & straightforward. After both the parties have found their match and only when you’ve found somebody is when one has to pay, until that point the service is completely free of charge. Their fee is relatively moderate and ranges from US$60 to US$400 depending on the service the customer chooses. Now the beauty of this model is that, shaadi.com is one of the few internet companies which has crossed the barriers and has become profitable. And it’s purely because of the model they have adopted. Here in their case, unlike the other internet businesses, 100% of their revenue is theirs and there are no middlemen that they have to pay to, and no product cost as well.
And clearly, Shaadi.com which had started as an experimental idea has now transformed into a global matchmaker which has touched the lives of 2 cr (20 million) people globally and now also records to about 3.2 million marriages all across the globe. The site today controls roughly 40% of the US$1 billion Indian match-making business. It is also known to be the world’s oldest and most successful matrimonial service. To add on to the experience, shaadi.com also has offline Shaadi Centres and operates 100 Shaadi Centers in 87 Indian cities.
Often mistaken as a model yet the media-shy – Anupam Mittal is the Founder and CEO of the People Group.
Recognized as one of the most innovative enterprises in the country; some of the most famous ventures founded by the group include businesses like Shaadi.com, Makaan.com and Mauj Mobile.
Besides his operational role at People Group,
Anupam is also known to be one of the most successful Angel Investors, Founding Member & Past Chairman of the Internet & Mobile Association of India (IAMAI) and also the Founding Co-chair of H2 India.
Personally speaking, Anupam the MBA in Operations and Strategic Management from the Boston College in USA is married to model Aanchal Kumar and is currently based in Mumbai.
Professionally a model turned actress, Aanchal quite a known figure amongst the model fraternity and has also bagged multiple modelling awards. To add to that, she has also done some cameo roles in movies like Bluffmaster & Fashion and had also appeared in the 4th season of reality show Bigg Boss.




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