Arjita Kapoor: Crafting Authentic Narratives in Public Relations From the outset, Arjita Kapoor exhibited a natural talent for connecting people, which seamlessly led her into the realm of Public Relations. With a keen understanding of how brands communicate and resonate with audiences, Arjita has transformed her passion into a career defined by precision, creativity, and impact. Early in her professional journey, she encountered a major brand crisis — a challenge that tested her strategic acumen and leadership. By developing a comprehensive response plan and collaborating closely with media partners, Arjita successfully rebuilt trust, demonstrating the importance of transparency and methodical communication in high-stakes situations. Among her notable achievements is a campaign that elevated a small brand to widespread media attention. Witnessing the client’s story gain traction and celebrating their success affirmed Arjita’s belief in the transformative power of thoughtfu...
Raashii Rupani – The Visionary Behind R.A. Curator: Weaving Stories That Inspire and Connect In the dynamic world of Public Relations, where creativity meets communication, Raashii Rupani, the Managing Director of R.A. Curator, stands as a symbol of authenticity, vision, and resilience. Her journey in PR is a testament to how passion, strategy, and integrity can together build a lasting impact. During her conversation with Ms Venture, Raashii shared what drew her toward this vibrant field. “I was drawn to Public Relations because I’ve always enjoyed connecting with people, shaping perceptions, and telling meaningful stories that create a positive impact,” she said. For her, PR isn’t just about managing brands — it’s about crafting authentic relationships and inspiring trust through transparent communication. Raashii believes that storytelling is at the heart of every successful campaign, and her work reflects this belief in every project she leads. Turning Challenges i...