Meet Ashwini and Sonalika who turned their local store into a Top work wear brand in Indian E-commerce
They both are highly educated they have completed there
MBA in International Marketing
· there professional qualification
Professional Degree in Fashion and Apparel technology
· there professional achievements are so far
One of the Top Work wear Brand On Myntra and Having 150%YOY growth in revenue for past 2 year.
They said that
We are planning to launch Plant base Sustainable fashion Clothing made from 100% hemp, bamboo,alovera and banana, Organic cotton.We will not be using only sustainable fabric but also thread, button, brnad label will also be sustainable and recycled in nature. Idea behind launching sustainable line isto reduce carbon prints and we need think in every aspects
They believe this will be the most sustainable product in india to this date.Also Expanding In Women Western and Formal wear and Plus size Apparel as we believe all body shapes matter.
They want see this brand as one of the most sustainable brand and pocket friendly to section of the society.
the contribution of employees in the growth of the venture!
100%. these are the real stake holder of this company today it’s just not because of whom where we have reached it is this people who are back bone of this brand.
Dennison Was Started in 1988 by Rajendra seth(Father) and Ashwin Seth joined business in 2014 started ecommerce retailing and later Joined by Sonalika (Wife) in 2018..
They are pure Digital Brand and selling. exclusively through Ecommerce Marketplace Myntra.
the company based out of
Gwalior Madhya Pradesh India ,the idea behind this venture
Core idea behind the brand is to be a brand for Everyone. They are pocket friendly budget brand with high quality trending fashion apparel line.
Making sure quality is not compromised they have customer who has been wearing our product for 15+ years.
it is different from its competitors, if any
USP is our Product line – Ankle Fit Cropped Trouser which rare fit ready to wear trouser, Anti Stain Water Repellent Shirts, 360 degree stretchable Trouser etc.
There Collection is made after deep research understanding Product demand Gap, Fashion forecast and Trend Analysis. Soon they will be launching plant base Sustainable product line.
Please enlighten us about the various services/solutions that you offer
There marketing strategy.
Being a Pure Ecommerce Brand Pricing plays a important role in increasing brand awareness and understanding product demand gap like we understood there was demand of ankle fit trouser and now they are one of the top seller and helps us to showcase our other product line. Launching Plus size Product line which gave us a lot attraction and brand awareness.
There expansion plans and goals soon Launching Sustainable Clothing line and Women Western and Work Wear. Also Expanding Plus size Category and Fusion ethnic Wear.
Company’s growth rate y-o-y
They both believe that Coming together is a beginning, staying together is progress, and working together is success.You need to be aware of what others are doing, applaud their efforts, acknowledge their successes, and encourage them in their pursuits. When we all help one another, everybody wins."
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